Indonesia Conference Directory

Corresponding Author
Umi Narimawati

Institutions
Universitas Komputer Indonesia, International Women University

Abstract
The availability of selections on higher education institutions in Bandung has created a rigid competitiveness in its market. Offering a suitable academic curriculum and facilities becomes inadequate. International Women University (IWU) is the first university in Indonesia that focuses on women empowerment while offering international program as its brand value. Even though it is categorized as new, IWU has a strong brand image on women and internationality. The analysis of IWU-s brand equity was done by qualitative (in-depth interview) and a quantitative method applied in order to observe the basic information regarding the type of social media they use the most, the time consumption, as well as their attitude towards celebrity endorser (3 sets of question regarding digital media consumption). 3 different group of stakeholders such as potential students (high school students), parents, alumni, are chosen as the respondents with total number of 30 people. 3 (three) different group of respondents have similarity in perceiving IWU to be distinctive and unique. While the 3 (three) of them also recognize the international program offered by IWU. Moreover, potential students and parents think that IWU is an institution that accept “women only” perceiving from the name given. While alumni think IWU as credible. And lastly, the 3 groups would likely recommend IWU to their friends, relatives, families, etc. The usage of digital media is summarized as 5-8 hours per day for both potential students and alumni, with Instagram as the social media used the most. Meanwhile, parents use internet on average of 1-3 hours on their daily basis, with Facebook as the social media they consume the most. 3 groups think that endorsers play important role in representing products.

Keywords
Branding, Integrated Marketing Communication, Digital and Social Media Communications

Topic
Communication Science

Link: https://ifory.id/abstract/ePAbpNZt3Gqj

Corresponding Author
Rismawaty Rais

Institutions
Communication Studies Program, Social and Political Science Department, Indonesia Computer University

Abstract
This study aims to determine the adaptation of communication in the perspective of Indonesian Diaspora in Korea which is seen from the communication process, the form of communication, and communication barriers. The method used in this study is descriptive method and interpretative analysis techniques. The data collection techniques used are interviews and observations. The participants in this study were 10 Indonesian students who were studying in Korea. Data validation is done through extension of observation, improvement of perseverance, triangulation, and discussions with colleagues. Research result (1) The process of communication in communication adaptation as follows: primary communication that were done in-person, intensively, & well programmed, and secondary communication using various media in communication; (2) Forms of communication in communication adaptation through forms of interpersonal communication, group communication, organizational communication, and intercultural communication; and (3) Communication barriers in communication adaptation as follows: technical barriers, language barriers, psychological barriers, and environmental barriers. Suggestions from this study are to conduct further research on the perspective of Indonesian Diaspora focusing on communication adaptation through cultural studies (intercultural communication).

Keywords
Communication Adaptation, Diaspora, Communication Process, Form of Communication, Communication Barriers.

Topic
Communication Science

Link: https://ifory.id/abstract/CGBueq7AtzJp

Corresponding Author
Melly Maulin Purwaningwulan

Institutions
Unikom

Abstract
The increased of internet usage in Indonesia has encouraged the phenomenon of online shopping into needs or hobby for the social network users, especially students. This research aimed to analyze and discover the uniqueness of online shopping behavior among Indonesian students consist of the stage of problem identification, information search, alternative evaluation, purchase decision, and post-purchase behavior. This research used qualitative approach with descriptive method. Informants consist of online shop owner and students who come from various departments and universities in Indonesia. Result obtained that Indonesian students began to shop online in 2010-2011. They used online shopping applications such as Lazada, Tokopedia, and also in the online shop which has Instagram account. They shop online because it was easier, cheaper, the goods were more varied and sometimes, the goods that sold were hard to find in the conventional market. They rarely become regular customers and some of them were getting into the addictive stage of online shopping. Purchase decision of online shopping among Indonesian students obtained results that the attitude of others such as family, relatives or friends sometimes supports and criticizes because online shopping was considered wasteful, consumptive, and the high risk of fraud. Search and share has become the power in the purchasing decision process. Research results can be considered as business development with students as the target, a very promising market potential.

Keywords
Shopping Behavior, Online Shopping, Purchase Decision, Digital Marketing Communication

Topic
Communication Science

Link: https://ifory.id/abstract/TwvGUFqcxH8r

Corresponding Author
Tine Agustin Wulandari

Institutions
Universitas Komputer Indonesia

Abstract
This research was conducted with the aim to give evaluatiion and input for the career center of a private university through the response from graduates regarding the communication strategies conducted by the career center in order to obtain job for the graduates. The sub-focus used in this research is the graduates responses on the three communication strategies conducted by the career center, namely, job fair, tracer study, and website. This research used qualitative approach with case study method at the Universitas Komputer Indonesia (Unikom) as a private university that has career center. Informants were selected through the Purposive Technique, consisting of three informants, who were graduates of Unikom as job fair participant, tracer study respondent, and website visitor. The results of the study indicate that graduates respond regarding job fair or Unikom Career Days were quite helpful to provide job vacancy. Although the participating companies are considered limited for graduates of the Faculty of Engineering and Computer Science. Graduates respond to tracer study as an activity that is not too useful so that the benefits of filling out a tracer study need to be socialized. Graduates respond regarding the Unikom Career Center website were clear and quite complete, but the appearance was still seen as monotonous and not so updated. The researcher concluded that the graduates responses to the communication strategies conducted by the Unikom Career Center have been managed routinely and organized so that they were quite helpful to obtain job vacancy for the graduates.

Keywords
response, career center, graduates, private university, job vacancy

Topic
Communication Science

Link: https://ifory.id/abstract/XZBqnzN2bjuD

Corresponding Author
Desayu Eka Surya

Institutions
UNIVERSITAS KOMPUTER INDONESIA
JL. DIPATIUKUR NO. 112-116
BANDUNG. JAWA BARAT, 40132
INDONESIA

Abstract
Form and maintain the image of an organization including universities that is not a simple problem. But it needs special attention from various sides, one of them excellent service to the public. The purpose of the study is to learn and understand guest perception visits on services welcoming guests at Unikom. To analyze perception determined by three sub-focus namely sensation, attention, and interpretation. Qualitative research approach, descriptive methods, key informants research 7 peoples and supporting informants research 25 peoples, informants determined by purposive sampling technique. Collection technique: observation, interview, documentation, literature study, interpretation and explanation. Data analysis techniques: data presentation, data reduction, data display and withdrawal conclusion. data validity test is: increased perseverance, discussion with colleagues and member checks. Research results answered that the guest sensation of a visit on a guest visit at Unikom, most of the informants saw and felt amazing service. as a distinguished guest. The attention of visitors is what they see through social media or what they thought before visiting, there is absolutely no difference with when they come to Unikom, so that the interpretation of visitors to guest services made by Unikom makes them very satisfied and comfortable, so they said he would share positive stories at their school, family, and communities. Conclusion Research, guest perceptions of visits to guest services carried out by Directorate of Public Relations and the protocol of Unikom, generally rate positively and satisfy visitors get comfort when at Unikom, because it is welcomed and served friendly, warm and friendly.

Keywords
CSR, MSMEs, Management of Communication, Sustainable Development

Topic
Communication Science

Link: https://ifory.id/abstract/rhuVDzQAG6pY

Corresponding Author
Adiyana Slamet

Institutions
Universitas Komputer Indonesia

Abstract
Abstract - This research intends to know how millenial generation elect in 2018 West Java Governor election, what kind of political communication media that is used by millennial generation to search the political information about the West Java Governor candidates, so they make certain about their selection based on their political knowledge about the West Java Governor candidates perspective. West Java Election constituent from total of 32.482.000 constituent, there are 30% or at least there are 9.745.200. This research use qualitative approach with case studies design. results of the research millennial generation, in order to search about political information about the governor candidates use social media, where the political information limited on fhotos and video only, that is not fully contain the visions of the candidates, rather than that only shown how often the governor candidates exist in social media and also more likely to see the language and appereance of the governor candidates that can equalize the characteristics of millennial generation in 2018 West Java Governor election, also the political informations can motivate millennial generation to participate and elect the candidates that reputed to convinced millennial generation. conclusion, and impact of the research millennial generation has an alternative political communication media to get political informations that they wanted, and by only see at the language and appereance aspects of the governor candidates, in the end the substance of political informations about the visions of the candidates is not a serious concern anymore

Keywords
Millenials generation, Governor Elections, West Java, Media Politicial Communication, Political Information

Topic
Communication Science

Link: https://ifory.id/abstract/ynQZLcBza4dM

Corresponding Author
Trustorini Handayani

Institutions
UNiversitas Komputer Indonesia

Abstract
The competition in education is tight. Sustainability of private college in Indonesia depends on the number of students obtained. Unikom is one of private college offering several majors, one of them is Management Majors. Management Majors UNIKOM Bandung developed well in student increment for each period. What exactly the reason for people to choose studying for higher education. The background problem of this research is the competition condition between majors in a College.This condition impacts non-favorite majors having problem to select the students. This happens to Majors of Management UNIKOM Bandung. Every year the amount of the students who register is getting higher, especially an increase in the number of students occurred in the 2016/2017.The purpose of this research is to see the source communication, the attitude of class 2016/2017 in deciding to study at Majors of Management UNIKOM Bandung. This research aims to determine the source communication,. This research uses explanatory survey method The respondents in this research are sampling-s cluster by taking it gradually The data-s collection is done with observation, interview and questioner given to 80 respondents in each class. The analysis in this research is using Structural Equation Modeling (SEM).The result shows that partially the source is described by the dimensions of the credibility of 43.68%, 42.81% of the attraction, and the force of 42.69%. From the values mentioned above credibility is the most dominant indicator in explaining the source /communicators, while power indicator is the least dominant, but the difference when compared to the attractiveness indicator is relatively small by only 0.12. In general it can be said that the difference of the three indicators, credibility, attractiveness, and power is not too big in making decision. The attitude variable will decide itself by giving contribution, such as affection indicator

Keywords
; source/communicator, credibility, attraction, power, cognition, affection, conation.

Topic
Communication Science

Link: https://ifory.id/abstract/THRW4tMvG7Df

Corresponding Author
Inggar Prayoga

Institutions
Unniversitas Komputer Indonesia

Abstract
This Purpose to determine the use of social media Instagram @ injo.id account in the spread of Islamic Dawah Messages seen from the use of Caption, Hastag, Mentions, Likes and Comments. The research method uses a qualitative approach, with descriptive studies. The informant selection process uses purposive sampling technique. In addition, data collection techniques with literature study (literature study, internet searching) and field studies (in-depth interviews, observation, and documentation). Data analysis techniques for data collection, data reduction, data presentation and conclusion drawing. Result of research obtained that the use of social media Instagram account @ injo.id which was formed in 2015. The use of messages or captions is a feature to write a description of the uploaded content to strengthen the character or message to be conveyed to the content. The use of Hastag, all the content in the @ injo.id account, researchers see that there is a hastag that makes it categorize content. Use of Like, this feature will be in every content uploaded by its use. Love or like is the language owned by Instagram. Use of Comments, Interactions in Istagram @ injo.id account in the comments column. In that column there is no limited number of users or users who comment. Use of Mentions, Mentions or also called Arroba, is a feature that users can offend other users by adding an arroba sign (@) and entering the Instagram account. The conclusion of the use of Instagram social media @ injo.id account in spreading the message of Islamic dawah is to use internet media as a form of community. Advice for @ injo.id accounts are to increase knowledge and inspire the general public by adding content from various religious sources in Indonesia. That way the existence of the @ injo.id account will also increase.

Keywords
Instagram, Islamic, Dakwah

Topic
Communication Science

Link: https://ifory.id/abstract/LxJZV8wdm6rf

Corresponding Author
Olih Solihin

Institutions
Communication Studies Program Universitas Komputer Indonesia

Abstract
Purpose of this research study was to find out and also reveal about how to use vlog as media self presentation beauty vloger Putri Melati in providing information, upbringing and influence on YouTube. Research of this research study uses qualitative methods with descriptive studies, where the informants involved in this research amounted to four people, the first informant was the beauty vlogger Putri Melati, second informant was vlog user and subsriber Putri Melati, Novrisa Yulinda Burhan, third informant Melani Dewi, fourth informant as a vlog user and subscriber beauty vlogger Putri Melani, Anisa Andriyani. Research Results of this research study are the presentations of Putri Melati in conveying information through video, giving effect to viewers who are initially not aware become aware and who are not interested become interested. And how Putri Melati providing an information is very easy to understand and easily applied in daily life. Conlusion of this research study is the use of vlog as media self presentation to convey an information, idea, message or influence. Suggestion of this research study is to continue to be creative and capable of being a positive influence for many people. Not only as self presentation, more than that the vlog can be optimized as a means of generating positive impact for the audience if the vlogger is well aware of the function and purpose of the vlog itself

Keywords
Vlog, Self Presentation, Information, Upbringing, and Influence.

Topic
Communication Science

Link: https://ifory.id/abstract/zCTBYgpJ3NX4